150+% Increase In Organic Phone Calls
- Client: Zbrothers Roofing
- Website: zbrothersroofing.com
- Industry: Roofing Business
Discover How Z Brothers Roofing Skyrocketed Their Online Presence and Dominated the Local Market
The Reality Check
At the outset, Z Brothers’ Google Business Profile was underutilized, and their website lacked the necessary structure to compete in the digital landscape. This weak online presence was a roadblock to attracting new customers and driving revenue growth.
Here are the results that we drive for Z Brothers Roofing
Z Brothers Roofing achieved outstanding visibility and customer engagement through our targeted SEO strategy, resulting in a significant increase in search rankings, customer reviews sales, and overall online presence.
Here Is how we done it
The Strategic Blueprint
Once Rank Refine analyzed Z Brothers’ current online footprint and benchmarked it against top competitors, the path forward was crystal clear:
- Website Redesign: A total website overhaul was necessary, with a focus on converting visitors into high-quality leads.
- Launch a Local SEO Campaign: Optimizing the website and Google Business Profile was key to climbing the local search rankings.
- Strengthen Online Reputation and Reviews: Building a robust online reputation through customer reviews was critical for establishing trust and converting visitors.
- Deploy Targeted Google AdWords Campaigns: Google Ads would drive immediate traffic and leads while other strategies took root.
- Implement Retargeting Campaigns: Retargeting would ensure potential customers who didn’t convert on their first visit were consistently reminded of Z Brothers’ services.
- Activate Storm Damage Campaigns: Targeted campaigns during storm seasons would capture high-value roofing leads.
Website Revamp: Building the Foundation for Success
BEFORE Z Brothers’ previous website was outdated, slow, and failed to convert visitors. It lacked the visual appeal and functionality needed to build trust with potential customers.
AFTER The new website was a game-changer, featuring:
- Mobile Optimization: Fully responsive with easy “click-to-call” buttons for mobile users.
- Lightning-Fast Load Speeds: Ensuring visitors stayed engaged and didn’t bounce.
- Authentic Visuals: Replacing generic stock photos with real images and videos of Z Brothers in action, creating authenticity and trust.
- Prominent Customer Reviews and Trust Badges: Showcasing reviews and trust symbols like BBB accreditation to build credibility.
- High-Conversion Lead Forms: Simplified, multi-step forms designed to maximize conversions.
- SEO-Optimized Structure: A sleek, user-friendly design built to dominate search engine rankings.
Google AdWords & PPC Campaigns: Driving Immediate Results
With the new website in place, the next move was to fuel traffic and generate leads through powerful Pay Per Click (PPC) advertising.
Strategic Execution
- Precision Ad Grouping: Ads were meticulously organized by service type (e.g., roof repair, replacement) and location (e.g., “roofing companies Magna,” “roof repair Utah”). This precision targeting was essential for high conversion rates.
- High-Impact Landing Pages: Rank Refine developed landing pages that were laser-focused on converting visitors—no distractions, just a clear call to action and highly effective multi-step contact forms.
- Instant Lead Response: Integrated call tracking ensured Z Brothers connected with leads within seconds, maximizing their chances of securing appointments.
Results Throughout the busy roofing season, Z Brothers allocated an average of $8,000 per month to their PPC campaigns. The results were impressive: each $40 click converted into a lead 25% of the time, meaning one in four clicks became a valuable lead. These leads were exclusive to Z Brothers and played a pivotal role in their rapid growth.
Local SEO Campaign: The Crown Jewel of Digital Strategy
SEO is the backbone of long-term online success. Rank Refine’s mission was to position Z Brothers at the top of Google’s “Map Pack”—the highly coveted top three local business listings in Google Maps.
The Starting Point Z Brothers was initially nowhere to be found in local search results, a major barrier to attracting new business.
Strategic Execution
- Flawless Site Structuring: Rank Refine restructured the website to ensure it was primed for SEO success, addressing all technical aspects.
- Powerful Local Link Building: Securing high-quality local backlinks to boost domain authority and search rankings.
- Comprehensive Business Citations: Accurate and consistent listings across trusted directories to enhance local search presence.
- Optimized Google My Business Profile: Fine-tuning the Google Business Profile with relevant keywords and up-to-date information.
- Engaging Content Creation: Regularly published blog content to keep the website dynamic and further enhance SEO rankings.
Results After 12 months of relentless SEO efforts, Z Brothers secured top spots in both the Google Map Pack and organic search results for crucial roofing terms in their area. This increased visibility drove a surge in high-quality traffic and a steady stream of leads.
Reviews & Reputation: Building Unshakeable Trust
Even with top-notch SEO and PPC campaigns, trust is the ultimate conversion factor. Rank Refine’s reputation management strategy ensured Z Brothers stood out as a trustworthy and reliable roofing contractor.
Strategic Execution
- Automated Review Requests: Leveraging software to automatically request reviews from customers right after job completion, ensuring a steady flow of positive feedback.
- Building a Trustworthy Brand: Accumulating nearly 100 glowing Google reviews, Z Brothers established itself as a trusted name in the local market.
Retargeting Campaigns: Capturing Missed Opportunities
Many visitors won’t convert on their first visit. Retargeting campaigns kept Z Brothers top-of-mind for potential customers, ensuring they didn’t slip through the cracks.
Strategic Execution
- Remarketing: Leveraging Google ads to reach visitors who hadn’t previously engaged with the website had been converted.
- Sequential Ad Campaigns: A series of strategically crafted ads built trust over time, eventually leading to a compelling call to action that drove conversions.
Storm Damage Campaigns: Seizing Lucrative Opportunities
Storm damage repairs are a goldmine for roofing contractors, and Z Brothers was perfectly positioned to capitalize on these opportunities.
Strategic Execution
- Targeted Google Ads: Tailored campaigns aimed at homeowners affected by storms, generating high-value leads.
- Localized SEO Strategies Implementing region-specific SEO tactics to enhance visibility in storm-hit areas, ensuring that Z Brothers appeared at the top of search results when local homeowners searched for urgent repair services.
- Storm-Focused SEO Content: Ranking blog posts about recent storms, capturing traffic from those searching for information and funneling them into conversion paths.
Results These targeted campaigns flooded Z Brothers with leads during peak storm seasons, driving significant revenue growth.
In Conclusion
Through a strategic blend of website optimization, targeted PPC advertising, comprehensive SEO, reputation management, retargeting, and storm damage campaigns, Rank Refine propelled Z Brothers Roofing to the top of their market. The results were undeniable: a 150% increase in organic phone calls, top rankings for key roofing keywords, and a dominant online presence that continues to fuel their growth.
If you’re ready to elevate your roofing business and outpace the competition, schedule a free lead acceleration session with Rank Refine. Our expertise in digital marketing for the roofing industry is proven to deliver powerful results.
Schedule Your Leadflow Acceleration Session Today! Connect with industry experts who understand the roofing market and can craft a winning strategy for your business.