200+% Increase In Organic Phone Calls
- Client: RNR Roofing
- Website: rnrroofing.com
- Industry: Roofing Business
How RNR Roofing Revolutionized Their Online Presence and Dominated the Local Roofing Market
The Reality Check
The Reality Check
When RNR Roofing first partnered with Rank Refine, they were struggling to establish a strong online presence. Despite being well-regarded locally, their website was not ranking for key search terms, and they were missing out on a significant number of potential leads. They needed a powerful digital strategy to put their business on the map and convert online visitors into paying customers.
Their Google Business Profile was under-optimized, and their website lacked the necessary SEO structure to perform well in search engines. This meant that despite their excellent reputation, potential customers couldn’t find them online, severely limiting their growth opportunities.
Here are the results that we drive for RNR Roofing
Here Is how we done it
Our targeted SEO strategy resulted in RNR Roofing dominating local search results, leading to a 200% increase in organic phone calls and a substantial boost in business growth.
The Strategic Blueprint
After thoroughly analyzing RNR Roofing’s existing online presence and comparing it to their competitors, Rank Refine identified the steps needed to drive growth:
- Launch a Comprehensive Local SEO Campaign: Improve local search rankings through targeted SEO strategies and optimization of their Google Business Profile.
- Build a Strong Online Reputation: Increase customer trust and conversion rates by generating and showcasing customer reviews.
- Implement Targeted Google AdWords Campaigns: Drive immediate traffic and generate high-quality leads through Pay Per Click advertising.
- Deploy Retargeting Campaigns: Keep potential customers engaged with retargeting ads that remind them of RNR Roofing’s services.
- Activate Storm Damage Campaigns: Capture high-value leads during storm seasons with specialized campaigns.
Google AdWords & PPC Campaigns: Driving High-Quality Leads
With the website is ready, Rank Refine focused on generating immediate traffic and high-quality leads through Pay Per Click (PPC) advertising.
Strategic Execution
- Precise Ad Group Targeting: Ads were organized by specific services and by location, ensuring high relevance and conversion.
- High-Conversion Landing Pages: Dedicated landing pages were created with no distractions—just a clear call to action and highly effective multi-step contact forms.
- Instant Response to Leads: Integrated call tracking allowed RNR Roofing to connect with leads within seconds of form submission, maximizing the chances of securing appointments.
Results RNR Roofing invested an average of $7,500 per month in PPC during peak roofing seasons. This investment paid off, with each click costing approximately $35 and converting into a lead 22% of the time. These exclusive, high-quality leads were critical to RNR Roofing’s rapid business growth.
Local SEO Campaign: Dominating the Search Results
SEO is the backbone of long-term online success. Rank Refine’s goal was to secure RNR Roofing’s position at the top of Google’s “Map Pack”—the top three local business listings that appear in Google Maps for relevant search queries.
The Starting Point Initially, RNR Roofing was not appearing in local search results, making it difficult for potential customers to find them.
Strategic Execution
- SEO-Friendly Site Structure: The website was restructured to ensure it was optimized for SEO, with all technical aspects addressed.
- Local Link Building: High-quality local backlinks were secured to boost domain authority and improve search rankings.
- Consistent Business Citations: RNR Roofing’s business information was accurately and consistently listed across multiple online directories to enhance their local search presence.
- Optimized Google My Business Profile: The Google Business Profile was fine-tuned with relevant keywords and complete, up-to-date information.
- Content Creation: Regularly updated blog content kept the website dynamic and further enhanced its SEO performance.
Results Within 10 months, RNR Roofing secured top spots in both the Google Map Pack and organic search results for essential roofing keywords in their local area. This increased online visibility translated into a steady stream of high-quality leads.
Reviews & Reputation Management: Establishing Trust
Even with strong SEO and PPC campaigns, trust is the key factor in converting leads into customers. Rank Refine’s reputation management strategy was crucial in establishing RNR Roofing as a trusted local provider.
Strategic Execution
- Automated Review Generation: Software tools were used to automatically request reviews from customers immediately after project completion, resulting in a steady flow of positive feedback.
- Building a Trustworthy Brand: With dozens of 5-star Google reviews, RNR Roofing solidified its reputation as a reliable and trustworthy business in the local market.
Retargeting Campaigns: Capturing Potential Leads
Many visitors don’t convert on their first visit. Retargeting campaigns ensured that RNR Roofing stayed top of mind for potential customers, significantly increasing conversion rates.
Strategic Execution
- Retargeting: Leveraging Google ads, RNR Roofing was able to re-engage visitors who had previously not shown interest.
- Sequential Ad Campaigns: A series of ads was created to build trust and guide potential customers toward taking action, culminating in a strong call to action.
Results These retargeting campaigns doubled the conversion rate of first-time visitors, ensuring that RNR Roofing maximized the value of every potential lead.
Storm Damage Campaigns: Capturing High-Value Leads
Storm damage repair is a lucrative opportunity for roofing contractors, and RNR Roofing capitalized on this by launching targeted storm damage campaigns during peak seasons.
Strategic Execution
- Targeted Google Ads: Specialized campaigns were launched to target homeowners affected by storms, leading to high-value, fast-converting leads.
- Storm-Related SEO Content: Blog posts about recent storms were optimized for search engines, capturing traffic and funneling it into conversion paths.
Results These campaigns generated a surge of high-value leads during storm seasons, significantly boosting RNR Roofing’s revenue.
Conclusion
Through a strategic combination of website optimization, targeted PPC advertising, comprehensive SEO, reputation management, retargeting, and storm damage campaigns, Rank Refine transformed RNR Roofing’s online presence. The results were outstanding: a substantial increase in organic leads, top rankings for key roofing terms, and a dominant position in the local market.
If you’re ready to elevate your roofing business and outshine the competition, schedule a free lead acceleration session with Rank Refine. With proven expertise in digital marketing for the roofing industry, we have the tools and strategies to deliver powerful, measurable results.
Schedule Your Leadflow Acceleration Session Today! Connect with experts who understand the roofing industry and can help you craft a winning strategy for your business.