150+% Increase In Organic Phone Calls
- Client: DM4 Roofing
- Website: dm4roofingmanchester.co.uk
- Industry: Roofing Business
DM4 Roofing’s Journey to a 150% Increase in Organic Phone Calls: Dominating Local Search Results
The Challenge
When DM4 Roofing first reached out to Rank Refine, they were struggling to generate consistent inbound leads through their online channels. Their website was virtually invisible in search results, and they weren’t ranking for the crucial local keywords that could drive business growth. With competitors dominating the search landscape, DM4 Roofing needed a strategic overhaul to reclaim their position and grow their business.
Their Google Business Profile was underutilized, and their website lacked the technical and content-related optimizations needed to rank well. This meant that despite their excellent services, potential customers weren’t finding them online, leading to missed opportunities and stagnant growth.
Here are the results that we drive for DM4 Roofing
We achieved this by strategically optimizing DM4 Roofing’s website for relevant local keywords, improving their Google My Business profile, and securing top rankings on Google’s Local SERPs.
Here Is how we done it
By dominating local search results, DM4 Roofing saw an impressive 150% surge in organic phone calls, marking a significant milestone in their business growth.
The Strategic Roadmap
After a comprehensive analysis of DM4 Roofing’s current online presence and their competition, Rank Refine identified a clear plan to propel them forward:
- Comprehensive Local SEO Campaign: Optimize the website and Google Business Profile to improve local search rankings and drive organic traffic.
- Reputation Management and Review Generation: Build and leverage customer reviews to increase trust and improve conversion rates.
- Targeted Google AdWords Campaigns: Launch PPC campaigns to drive immediate traffic and generate high-quality leads.
- Retargeting Campaigns: Implement retargeting strategies to capture and convert potential leads who don’t convert on their first visit.
- Seasonal Storm Damage Campaigns: Utilize targeted campaigns during storm seasons to capture high-value roofing leads.
Google AdWords & PPC Campaigns: Capturing High-Intent Leads
While the Local SEO campaign was building long-term momentum, Google AdWords campaigns provided immediate results by capturing high-intent leads ready to take action.
Strategic Execution
- Precision Targeting: Ads were carefully segmented by service type (e.g., roof repairs, installations) and by location (e.g., “roofing companies Manchester”), ensuring high relevance and conversion rates.
- High-Conversion Landing Pages: Each ad directed users to dedicated landing pages that were optimized for conversions, featuring clear calls to action and streamlined contact forms.
- Real-Time Lead Response: Integrated call tracking enabled DM4 Roofing to connect with leads within seconds of a form submission, maximizing the chances of securing appointments.
Results DM4 Roofing invested an average of £6,000 per month in their PPC campaigns. The results were impressive: each £30 click led to a lead 20% of the time, contributing to a consistent stream of high-quality, exclusive leads.
Local SEO Campaign: The Engine Behind 150% Growth in Organic Phone Calls
SEO was the linchpin of DM4 Roofing’s strategy, driving their remarkable growth in organic phone calls. Rank Refine’s goal was to get DM4 Roofing to the top of Google’s Local Search Engine Results Pages (SERPs), specifically in the coveted Map Pack—the top three local businesses displayed in Google Maps.
The Starting Point When Rank Refine started, DM4 Roofing was barely visible in local search results, which severely limited their inbound leads.
Strategic Execution
- Technical SEO Overhaul: The website was restructured to be SEO-friendly, addressing all on-page and technical SEO aspects.
- Local Link Building: High-quality backlinks from authoritative local websites were secured to boost domain authority.
- Consistent Business Citations: Accurate business information was consistently listed across various online directories, improving local search visibility.
- Google My Business Optimization: DM4 Roofing’s Google Business Profile was optimized with targeted keywords, accurate details, and engaging content to attract local customers.
- Content Strategy: Regularly updated blog posts and service pages kept the website dynamic, which further improved SEO performance.
Results Within 8 months, DM4 Roofing surged to the top of Google’s Local SERPs, securing top positions in the Map Pack for essential roofing keywords in their target areas. This visibility led to a staggering 150% increase in organic phone calls, driving a consistent flow of high-quality leads.
Reputation Management: Building Trust in the Digital Space
Trust is the cornerstone of any successful roofing business. Rank Refine’s reputation management strategy focused on building and showcasing DM4 Roofing’s trustworthiness through customer reviews.
Strategic Execution
- Automated Review Generation: Utilized software tools to request reviews from customers immediately after project completion, ensuring a continuous flow of positive feedback.
- Building Online Credibility: With a growing number of 5-star reviews, DM4 Roofing solidified its reputation as a trusted, reliable roofing contractor in the local market.
Retargeting Campaigns: Converting Potential Leads
Not all visitors convert on their first visit. Retargeting campaigns ensured that DM4 Roofing stayed top-of-mind for potential customers, significantly increasing conversion rates over time.
Strategic Execution
- Retargeting: Leveraged retargeting ads across Google, to re-engage visitors who had not shown interest before.
- Sequential Ad Campaigns: A series of ads was crafted to build trust and guide potential customers through the decision-making process, ultimately leading to a strong call to action.
Results These retargeting efforts effectively doubled the conversion rate of first-time visitors, ensuring that DM4 Roofing maximized the value of every potential lead.
Storm Damage Campaigns: Tapping into High-Value Leads
Storm damage repair is a lucrative niche for roofing contractors, and DM4 Roofing capitalized on this with targeted campaigns during storm seasons.
Strategic Execution
- Targeted Google Ads: Launched specialized campaigns aimed at homeowners affected by storms, capturing high-value leads ready to take action.
- Storm-Focused SEO Content: Optimized blog posts and service pages around recent storms, capturing search traffic and funneling it into conversion paths.
Results These targeted storm damage campaigns brought in a surge of high-value leads during peak storm seasons, significantly boosting DM4 Roofing’s revenue.
Conclusion
Through a meticulously crafted strategy combining website optimization, powerful SEO, targeted PPC advertising, reputation management, retargeting, and storm damage campaigns, Rank Refine helped DM4 Roofing achieve a 150% increase in organic phone calls. This dramatic growth in visibility and leads has solidified their position as a market leader in the roofing industry.
If you’re ready to elevate your roofing business and dominate your local market, schedule a free lead acceleration session with Rank Refine. With a proven track record of success in the roofing industry, we have the expertise to deliver powerful, measurable results.
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